The two themes running through the brand are Silk and Liberty.
Silk has been coveted by people for several thousand years. Across continents and millennia, we seem to have an instinctive desire for its warm lustre and feel. The old trading routes linking East with West were named after Silk because it was so highly prized.
Here too, at Fynery, Silk is a precious fabric. It is to fabric what diamonds are to stones. But Silk is not just beautiful and soft to touch.
It is a highly technical fabric with qualities which are so incredible and various, that science and human endeavour has not been able to replicate it. The process by which tiny caterpillars spin their silk is still not fully understood. And this mystery is part of what makes it so special. It is a mysterious wonder in an ancient world.
Silk's inherent qualities are related to Liberty.
Freedom and Liberty are issues which are very close to my heart. They matter so much to me that I spent over a decade as a criminal barrister. And it was whilst in court that I discovered the freedom of silk.
Under our barrister robes, we have to ensure that what we wear is comfortable and smart. It can get pretty hot under those robes (especially during tricky cross-examination or when the Judge is breathing down your neck) and when the robes come off, it can feel a little chilly again.
And that is where silk comes in. Light, gentle, warm when it's cool and cool in the heat. No other fabric can do all of this. The gentle drape of silk in a jersey knit hangs beautifully, and the addition of merino and cotton make for a softer sheen. It's antimicrobial qualities mean that you will stay fresh all day.
Perfect under robes, perfect for travel, perfect for living in. This kind of freedom is a liberating luxury.